2020 International Climber's Survey

This comprehensive study (over 12.000 respondents) has been designed to get an in-depth understanding of climbers as consumers within the climbing industry. Get specific insights on your preferred targets. The survey report describes a series of 6 key personas, result of a multi-segmented cross-analysis, giving relevant insights for the different types of climbers, their values and motivations as well as demographics.

Preview here: https://issuu.com/vertical-life/docs/preview_consumerreport_singlepages

For more information get in touch at [email protected]